Sometimes we can’t help but do a good natured face palm when we read what marketing gurus are telling companies about how to treat customers. In this case, the news is that customers appreciate transparency, knowing the why and how of what they’re getting for their money.

As an aside, we think that’s true whether the product is locally sourced organic produce or a marketing campaign.

At Allard PPC and our sister company VRA Associates, we’ve always told our clients as much as we can about what we do for them.

It just makes sense.

If you’d like to learn more about how this is a growing trend, check out: IT’S CLEAR: TRANSPARENCY IS WINNING THE U.S. RETAIL MARKET