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Technology Takes Premium Promotional Gifts to a New Level

Written by on October 13th, 2015 // Filed under QuickHits Blog

Show Clients Your Care with Premium Promotional Gifts They Will Love

Businessman selecting marketing mix strategy options for product, price, promotion, place and brandWe all know that premium promotional gifts come at, well, a premium. Makes sense. Done right, they are powerful marketing tools, as we have discussed in previous blog posts. But now, premium promotional gifts have taken a giant leap forward with the addition of two technologies that make them more flexible than ever: variable print and Digimarc.

These tools — used together or separately — promise to deliver a considerable ROI.

For those of you who’ve dealt with loyalty rewards programs, you know that each program participant or member must have a card or some other way of showing their individual member number or ID. It’s how you limit membership, making it exclusive, and track the success of your program.

What if you could take that exclusivity to another level?

That’s exactly what we’re doing at Allard PPC and our sister company VRA Associates, first by offering premium promotional gifts — such as Tervis tumblers — that can be mass produced and yet printed with each loyalty program participant’s unique number. It’s important to note that VRA Associates is a Tervis Authorized Distributor, awarded Premium status, affording special volume discount pricing and specializing in large bid opportunities.

Along with variable printing, we can add a Digimarc watermark as well.

If you’re unfamiliar with Digimarc, think of it as a QR code with a pretty face — specifically a pretty face that is your brand or an image of your choosing. Digimarc watermarks are invisible to the naked eye but readable by a scanner that operates the same way as QR and bar code scanners.

A mobile app lets users scan the image, and you decide where it takes them, whether that’s to your website, a promotional site or anywhere else on the Internet.

Variable print and Digimarc watermarks used together — or separately — to create an unforgettable impression are the leading edge of premium promotional gifts.

Talk to us about how we can help you amaze your customers with gifts that are unique, along with being powerful marketing tools for your company.

At Allard PPC, we take seriously the role of trusted partner with your business. We consult on emerging best practices in web marketing to keep you on a proactive footing and have your back if you ever need us.