Failing at Strategic Planning is Planning to Fail

the line up of the chess piecesSome things are best done “seat of the pants” — picking a spot to sun yourself at the beach, deciding where to eat dinner, maybe even deciding where to go on vacation. But marketing — specifically marketing that produces a hefty return on investment — is best executed with strategic planning.

What we mean by that is a global approach to marketing that puts the right amount of effort where it will do the most good for a particular goal — without waste.

At Allard PPC, we do this through data driven campaigns and transparent reporting. With these tools, we clearly show results, giving our clients confidence that their marketing budget is well spent.

We know that effective marketing campaigns can never be “off the rack” because each business is different, and even different campaigns for the same business will vary depending on goal and audience. We understand that different marketing components work synergistically — and that they can work antagonistically — depending on how they’re deployed.

We analyze each client’s situation and goals and advise them on the best marketing mix. We explain how much effort should be invested in social media, email and promotional products outreach for the best ROI. We determine how big a role the company’s website and its functionality play in winning over consumers. We find the best focus for content writing and search engine optimization and much more. And we explain the “why” of our recommendations.

At Allard PPC, we’ve been offering this level of advice to our clients for many years because we understand that intelligent use of the marketing tools available today will bring clients the success they’re after.

But beyond the effort we spend analyzing and understanding the marketplace and always seeking to do more and better for our clients, we understand that success in general — for ourselves and for our clients — means more than a fat bottom line.

It means being active members of our community, not just because consumers favor such companies but because we know it’s the right thing to do for our families, our community and the planet.

We do this through green partnerships and philanthropic efforts and by showing our clients that a company’s good works play a role in consumer decisions. It’s a trend in marketing we aim to foster because growing the good in the world makes sense.

Talk to us today about how we can help you achieve your business goals. We are committed to being on a proactive footing for our clients and providing them the strategic planning to succeed and the backing to carry out that planning if they ever need it.

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