Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone who would listen. This tactic was the quickest way to get a response from the store owner, and almost always did.

What’s old is new again with customers using social media to do the very same thing — digitally.

Check it out: Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses