A Tale of Two Coasts

QuickHits Blog

Green is the New Gold

QuickHits Blog

Eco-Tourism is the Gift that Keeps Giving

QuickHits Blog // Uncategorized

You Want It When?

QuickHits Blog

Allard PPC Announces Changes in Its Company Motto

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January Shows Bring New Promotional Marketing Ideas

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What’s up Woz? #WozUp

QuickHits Blog

#tbt Allard PPC out with the old

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Mobile Marvels - #AllardPPCletsGoSee

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Marketing Technology insights - #AllardPPCletsGosee

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Eco-Cycology a new Green Trend in Eco Programs

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Dental Marketing ideas – the Event Marketing Plan

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Bracelets for a Cause | Philanthropic Marketing

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The Rise of the Internet Marketing Specialists

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Case Histories: San Ramon Eco-Festival

QuickHits Blog // Uncategorized

Social Media Marketing

 

socialmedia

What are data-driven campaigns?
Its all in the analytics …

That was then: Going full circle –  over 20 years ago our companies were created for one primary purpose, to provide a integrated marketing solution that minimized our client costs but also optimized efficiency and minimized waste.

This is now … the drive to Data-Driven campaigns. The toolkit has dramatically changed bringing a level of sophistication we could never of dreamed of 20 years ago: CRM platforms, analytics, responsive website design, data-driven campaigns and more.

Powerful tools, it just keeps getting better.

What are the benefits of a Data-Driven campaign?

According to the latest stats – Content Marketing Strategy is now of prime importance and the focus of marketing professionals. Why?

  1. Lead generation and more importantly “Conversions.”
  2. Marketing efforts are more targeted and precise.
  3. ROI can be verified

What campaigns has Allard PPC worked on in the past?

That was then — a Case History: Western Union – Check Express – Check-x-Change

And now? A recent Case History: CoolToday