Green is the New Gold
Environmental Sustainability is a Top Priority for a Growing Number of Consumers People often look at a rising superstar and say it’s a case of “overnight success.” But anyone who pays attention...
We’re Thrilled to See a Growing Health, Wellness and Environmental Consciousness
We recently read a report by Nielsen that indicates a growing desire by consumers to have access to more plant protein. This is good news for a number of reason because we’ve...
Eco-Tourism is the Gift that Keeps Giving
Sustainability is Good for the Planet and the Bottom Line England’s South West Coastal Path has been front and center for us here at Allard PPC and VRA Associates, with our founder...
The Key to Conservation is Nurturing a Love for the Natural World
People Exposed to Nature are More Likely to Protect It We care about the environment at Allard PPC and our sister company VRA Associates. Our founder is intensely interested in environmentalism, and...
Introducing Our “Message in a Bottle” Campaign Beginning at Britain’s South West Coast to Raise Awareness Globally for Coastal and Watershed Protection
We’re Sending a Figurative “Message in a Bottle” to Draw Attention to Water Issues You must pay close attention sometimes in order to hear a cry for help, especially a subtle one...
Transparency Wins in Marketing
Sometimes we can’t help but do a good natured face palm when we read what marketing gurus are telling companies about how to treat customers. In this case, the news is that...
You Want It When?
The Perils and Pitfalls of Failing to Plan Holiday Promotional Giving Terry Goodkind famously said, “Reality is irrelevant; Perception is everything,” and that holds true in most instances. But in the world...
Social Media Puts a New Spin on an Old Way to Get Good Customer Service
Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone...
Loyalty Programs Create Strong Bonds with New and Existing Customers
Among the most important commerce for any company is new business. It is evidence that your company is flourishing and means someone has discovered your product or service and went so far...
It’s No Surprise That Visual Content Gets More Eyes
Newspapers have known for decades what is proving to be true in social media more recently: Visual content is a far more potent marketing tool than any group of words. Learn more...