People Exposed to Nature are More Likely to Protect It We care about the environment at Allard PPC and our sister company VRA Associates. Our founder is intensely interested in environmentalism, and...
We’re Sending a Figurative “Message in a Bottle” to Draw Attention to Water Issues You must pay close attention sometimes in order to hear a cry for help, especially a subtle one...
Sometimes we can’t help but do a good natured face palm when we read what marketing gurus are telling companies about how to treat customers. In this case, the news is that...
The Perils and Pitfalls of Failing to Plan Holiday Promotional Giving Terry Goodkind famously said, “Reality is irrelevant; Perception is everything,” and that holds true in most instances. But in the world...
Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone...
Among the most important commerce for any company is new business. It is evidence that your company is flourishing and means someone has discovered your product or service and went so far...
Newspapers have known for decades what is proving to be true in social media more recently: Visual content is a far more potent marketing tool than any group of words. Learn more...
We Think It Better Reflects Who We Are At Allard PPC and VRA Associates, we recognize that you can’t give clients advice if you don’t follow it yourself, and that’s why we...
We’ve watched certain of our clients who are ahead of the pack do very well with loyalty programs. They grow and keep their customer bases by proactively building relationships with people using...
Despite the fact that nearly everyone walks around with their face in a screen, a significant number of marketers are failing to embrace the digital marketing arena. Only nine percent of marketers,...
