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Quick Hits

for the business person on the go

Green is the New Gold

Environmental Sustainability is a Top Priority for a Growing Number of Consumers People often look at a rising superstar and say it’s a case of “overnight success.” But anyone who pays attention...

October 30, 2017 3:57 pm by Allard PPC
We’re Thrilled to See a Growing Health, Wellness and Environmental Consciousness

We recently read a report by Nielsen that indicates a growing desire by consumers to have access to more plant protein. This is good news for a number of reason because we’ve...

October 23, 2017 1:48 pm by Allard PPC
Eco-Tourism is the Gift that Keeps Giving

Sustainability is Good for the Planet and the Bottom Line England’s South West Coastal Path has been front and center for us here at Allard PPC and VRA Associates, with our founder...

October 15, 2017 12:20 pm by Allard PPC
The Key to Conservation is Nurturing a Love for the Natural World

People Exposed to Nature are More Likely to Protect It We care about the environment at Allard PPC and our sister company VRA Associates. Our founder is intensely interested in environmentalism, and...

September 26, 2017 3:19 am by Allard PPC
Introducing Our “Message in a Bottle” Campaign Beginning at Britain’s South West Coast to Raise Awareness Globally for Coastal and Watershed Protection

We’re Sending a Figurative “Message in a Bottle” to Draw Attention to Water Issues You must pay close attention sometimes in order to hear a cry for help, especially a subtle one...

September 26, 2017 3:01 am by Allard PPC
Transparency Wins in Marketing

Sometimes we can’t help but do a good natured face palm when we read what marketing gurus are telling companies about how to treat customers. In this case, the news is that...

August 31, 2017 2:01 pm by Allard PPC
You Want It When?

The Perils and Pitfalls of Failing to Plan Holiday Promotional Giving Terry Goodkind famously said, “Reality is irrelevant; Perception is everything,” and that holds true in most instances. But in the world...

August 31, 2017 2:24 am by Allard PPC
Social Media Puts a New Spin on an Old Way to Get Good Customer Service

Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone...

August 30, 2017 1:51 pm by Allard PPC
Loyalty Programs Create Strong Bonds with New and Existing Customers

Among the most important commerce for any company is new business. It is evidence that your company is flourishing and means someone has discovered your product or service and went so far...

August 30, 2017 2:48 am by Allard PPC
It’s No Surprise That Visual Content Gets More Eyes

Newspapers have known for decades what is proving to be true in social media more recently: Visual content is a far more potent marketing tool than any group of words. Learn more...

August 25, 2017 1:46 pm by Allard PPC
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What is QuickHits?

Concept of fast internet with running businessman with a laptop

Every morning, in newsrooms around the country, journalists plan “quick hits” for the day’s paper, stories that are important and timely — and useful to readers. A “quick hit” isn’t necessarily the in-depth version of a story. Rather, it’s a story aimed at getting the information out there — quickly. Today, Allard PPC brings you marketing’s version of this approach to news with #AllardPPCquickHits.

#AllardPPCquickHits are digestible nuggets of useful information for the busy marketing professional or business owner. We’ll find the pertinent stories and explain why you should pay attention to them.

If it’s important to us — if it advances our purpose of providing Smarketing Solutions for Business, Community and Planet — you’ll find it here as soon as we learn about it.

Keep tabs on marketing’s cutting edge with #AllardPPCquickHits.

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