Despite the dark news about the environment on almost every front, we at Allard PPC are finding potent reasons to be optimistic about the future these days.
We read news articles like the one linked above and realize we are justified in our optimism. After all, we are watching the world’s young people take the microphone and take on the powerful who would ignore serious environmental problems.
Case in point young Greta Thunberg, the 16-year-old Swedish schoolgirl, who began her career as a climate activist by protesting outside her country’s parliament.
Ross Allard, who founded our company, often talks about climate, so people ask him what they can do. After all, this is a massive problem, and it’s difficult to see how one person can make a difference.
He often points to Greta and says, “If a 16-year-old can skip school and make incredibly profound changes I’m sure you can too.”
And it’s true. You can skip the plastic bottle, pick up trash on the beach, tell people what you know. Just as every little bit of pollution and destruction hurts, every action in the other direction, however small, helps.
“It’s not that hard to do,” Ross says. “We’re all in this together!”
The surge of support for Thunberg’s message is encouraging to all of us and showing us that people care, so much so that it’s restoring our faith in humanity.
Because at Allard PPC we’ve always believed that doing any amount of good is better than doing nothing.
It’s why we educate about important issues like watershed protection and environmental stewardship any time we get the chance.
It’s also why we act on what we know, working to bring the best ideas to the neighborhood, county and state levels through our collaboration with local officials and our grassroots water quality projects.
We know this approach works because are starting to see real results. For instance, a few days ago, the U.K. government committed to a 2050 target for reducing greenhouse emissions to zero. That’s good news no matter how you slice it.
We believe — as the young Miss Thunberg believes — that an informed public is the best weapon against those who would destroy the environment for profit.
That’s why you’re reading about a Swedish teen climate activist on our Florida-based marketing company blog. It makes total sense to us.