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Instagram Is The Savvy Marketer’s Social Media To Watch (And Use)

Written by on July 26th, 2016 // Filed under QuickHits Blog

Even If You Ignore All Other Social Media, Don’t Let The Competition Beat You On Instagram

Instagram-v051916_200There’s one time when jumping on board an accelerating train is a great idea: When the train is Instagram, and it’s about to leave the station without you.

It’s why we at Allard PPC have created some innovative approaches to using Instagram by itself and in combination with other marketing efforts like #WheresMyTervis.

• It currently has more than 500 million active users each month.

• It is growing fast and the pace of that growth is picking up (hence the speeding train analogy). Consumer use of Instagram is expected to grow more than 15 percent this year. That’s five times the growth the entire social network sector is expected to see.

• Instagram is expected to add an additional 27 million users over the next four years.

Fortune 500 companies already know about Instagram’s instant appeal to consumers, and they’ve been on board for some time, all the while gaining the kind of traction with consumers that you can not get anywhere else.

What do they know that you don’t?

For starters, they know that teens and millennials are the most active Instagram users, allowing marketers to re-double their efforts to attract these up and coming consumers. But the caveat here is that these are not the people you want to be complacent with, when it comes to marketing. It’s all about engagement, meaning you have to reach out in ways that are attractive to these users.

And that’s where we come in.

Talk to us today about how Allard PPC can help you use Instagram and all social media in ways that bring a hefty return on investment. Our data-driven campaigns show you how your marketing dollars are being used to the best possible advantage for you while also allowing us to constantly innovate and improve your social media marketing tactics.

 At Allard PPC, we take seriously the role of trusted partner with your business. We consult on emerging best practices in web marketing to keep you on a proactive footing and are here to support you, if you ever need us.