Failing to Plan Your SEO Strategy is Planning to Fail Online

SEO flow chart on a whiteboardLet’s face it: a lot of what goes into Search Engine Optimization — SEO — is a mystery to most people, so too many business owners ignore it in the hopes that whatever else they’re doing with marketing will make up for their SEO shortcomings.

This head in the sand approach is understandable, considering how complicated SEO can be. Most media companies and Internet consultants don’t help. They toss around the term but oftentimes don’t explain how SEO works and why this marketing tactic is imperative in today’s dynamic web marketing landscape.

At Allard PPC, as part of our stated mission to provide “Smarketing Solutions for Business, Community and Planet,” we do our best to educate our clients about SEO best practices. Toward that end, we are willing to teach them as much as they want to learn, so they understand how to do it themselves and what to expect from professionals who offer SEO services.

SEO is a multi-faceted approach to marketing that, boiled down, seeks to make a company’s website the “go to” place for a product or service. It takes in how a web site is coded, how its content is presented and what external marketing efforts will feed it.

So the best SEO planning takes place early, when we are designing and building a company’s website, when we are planning a content campaign, when we are formulating a social media marketing strategy.

We’ll state it as clearly as we can here: good SEO practices can make or break a business, especially businesses facing competition, and what business doesn’t?

SEO may be complicated, but our approach to winning in this arena is simple.

Our SEO experts stay abreast of changes to the algorithms that Google and the other, major search engine companies use to determine organic rankings for websites — where those sites show up after a user search. We can tell you what strategies will work for your company now and in the future because we keep our eye on what search engines want.

At Allard PPC, we take seriously the role of trusted partner with your business. We consult on emerging best practices in web marketing to keep you on a proactive footing and have your back if you ever need us.

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