This blog was due to be posted last week, considering the circumstances we thought it inappropriate to be discussing Sports Event Marketing. Our very sincere condolences to everyone that have been affected including some of our friends and their families from the Boston area.
Dental marketing ideas … Considering the majority of Dental Practices gain their new customers through referrals from their existing patients, an Outdoor Event is a terrific way to help generate additional clientele. It also builds awareness of your services and goodwill within your community.
Many Dental Practices give insufficient thought as to which product to offer to participants during such events. First and foremost its worth remembering that your selection of promotional product is a projection of your image and brand.
The average event can included anything from 1000 – 10,000 attendees, so the right item becomes very important. A quality product that will have a long life span which will receive the maximum number of impressions makes good sense. A product which has high retention and a high use rate will also help keep your Dental Practice and the event experience on top of everyones mind long after the event is over.
To help with your planning we’ve included a “Event Marketing” HubSpot pdf infographic which covers most of the steps you’ll need to know. Just click below.
Questions to ask yourself when working on your Event Marketing Plan
- How do you determine which ones to participate in?
- What do you look to get out of a sponsorship event?
- Which events do you partipate in on a recurring basis?
- What strategies do you implement to maximize the results your after?
- How do you gauge the level of success?
- Have you run into any challenges at any events?
- What do you have to be mindful of?
- Did you receive the Goodwill and Recognition you were aiming to create?
- Was it FUN?
Made in America promotional products are highly appreciated, and both Tervis Insulated Tumblers and Lip Balms share that distinction and are always well received.
Our next topic on Event Marketing Planing the Key Elements of Fundraising and Sponsorship are discussed.