218471At Allard PPC, we pride ourselves on being marketing trend spotters and leading our clients to the most effective strategies for promoting their company, product or organization. So we are pleased to point out that our recommendations from a year ago are proving highly effective. In this case, we’re talking about using solid, well-researched, well-written content as the next “thing.” It’s turned out to be true.

Learn more about how content marketing is gaining an even stronger foothold with forward thinking businesses, trying to compete is a crowded field: How B2C Content Marketing Is Evolving in North America; Content marketing shifts from campaign tool to deeper business strategy

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