Innovators Start News Rating Website There’s no doubt there’s a lot of negativity circulating these days, and right alongside it is the feeling that things are getting worse not better on many...
Our Recommendations on Where to Begin Just as good customer service is just a part of how we do what we do at VRA Associates and our sister company Allard PPC, so...
Finding the Right Social Media Mix Isn’t a “Set It And Forget It” Job Twitter’s ongoing problems should be a cautionary tale for all businesses and organizations that rely to any degree...
The New Year capped off a roller coaster ride for Facebook during 2016 and ended with a robust fourth quarter despite heavy criticism for what some believe was the social media giant’s...
At Allard PPC, We Never Forget That You Put Your Trust in Us As this roller coast of a year speeds to a close, we at Allard PPC want to use this...
According to ratings giant Nielsen, consumers more and more are seeing their smart devices as an avenue to greater freedom. “Among global respondents, 74 percent say they appreciate the freedom of being...
Even If You Ignore All Other Social Media, Don’t Let The Competition Beat You On Instagram There’s one time when jumping on board an accelerating train is a great idea: When the...
Google’s Search Engine Algorithm Still Rewards the Most Relevant Content It’s no secret that Google is the overlord of search engine optimization — the tactics and overall strategy marketers use to show...
If You Want to Reach Customers, Go Where They Socialize With Social Selling We are not the first ones to call Facebook the new town square, but it bears repeating that this...
Strategic Planning in Marketing is Necessary to the Long Term Health of Any Company When the online magazine E-Marketer asked business owners around the globe what hindsight had taught them about their...
