Transparency Wins in Marketing
Sometimes we can’t help but do a good natured face palm when we read what marketing gurus are telling companies about how to treat customers. In this case, the news is that...
You Want It When?
The Perils and Pitfalls of Failing to Plan Holiday Promotional Giving Terry Goodkind famously said, “Reality is irrelevant; Perception is everything,” and that holds true in most instances. But in the world...
Social Media Puts a New Spin on an Old Way to Get Good Customer Service
Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone...
Loyalty Programs Create Strong Bonds with New and Existing Customers
Among the most important commerce for any company is new business. It is evidence that your company is flourishing and means someone has discovered your product or service and went so far...
It’s No Surprise That Visual Content Gets More Eyes
Newspapers have known for decades what is proving to be true in social media more recently: Visual content is a far more potent marketing tool than any group of words. Learn more...
Check Out Our New Newsletter Look
We Think It Better Reflects Who We Are At Allard PPC and VRA Associates, we recognize that you can’t give clients advice if you don’t follow it yourself, and that’s why we...
Loyalty Programs Work on Many Levels
We’ve watched certain of our clients who are ahead of the pack do very well with loyalty programs. They grow and keep their customer bases by proactively building relationships with people using...
The Era of the Global Citizen is Changing How Millions Do Business
It’s Also Changing for the Good How We Relate to One Another We recently returned from some globetrotting that we undertook to promote and grow our companies and, of course, for some fun...
Consumers’ Time Spent on Apps Eclipsing Browser Time
More consumers are spending most of their time on devices using apps rather than browsing, and this should be a sign to marketers to pay close attention. They’ll want to focus their...
Consumers Have Extraordinary Power to Change Company Values
Vote with Your Wallet and Change the World One Purchase at a Time Over the years, we have used this space to promote our business of course. But parallel to that we...