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Apple’s El Capitan Forces Marketers Toward More Good Content

Written by on October 2nd, 2015 // Filed under QuickHits Blog

Good Content is the Only Answer in the Age of Ad Blocking

view of the morning light striking el capitan from merced river with autumn colors in yosemite national parkApple’s release of El Capitan, its newest operating system, heralded a dramatic change in the advertising and marketing landscape, shifting from a focus on advertisements to good content.

It’s the beginning of a movement that could eventually take down some marketers, along with companies that provide ad blocking services, since these will become obsolete as more and more browsers have native ad blocking.

No longer can marketers use ads as the dominant and easy means of getting clicks and conversions. Now, they must provide more and better content for users, content that will stroll past ad blockers because it is relevant and because users want to see it.

The news is daunting to most marketers, and a quick glance at reactions to El Capitan’s ad blocking capabilities on the web reveals a lot of moaning and gnashing of teeth of this capability.

At Allard PPC, we see opportunity.

The marketers who recognize this shift for what it is and adapt to work with it rather than against it are the ones who will not only survive, but thrive.

Talk to us today about how our team of veteran content creators, most of them former journalists, can help you sail past the obstacles that will be stopping your competitors.

At Allard PPC, we take seriously the role of trusted partner with your business. We consult on emerging best practices in web marketing to keep you on a proactive footing and have your back if you ever need us.