snip20161014_1Analytics have long been a useful tool for understanding how a marketing campaign is going and figuring out where to make adjustments. In fact, we rely heavily on them here at Allard PPC.

Now, modelers are using existing analytics data to predict how consumers will respond, honing in on the images and content that will get the most bang for the marketing dollar.

After all, where you’re going has a lot to do with where you’ve been.

Learn more about this in Predictive Analytics Can Help Get More Value out of Data.

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