We’ve been saying this for a long time at Allard PPC and VRA Associates. Personalization is, in fact, becoming a crucial piece to content marketing strategy.
Learn more about this established and growing trend at What Tech Tools Do Marketers Use for Personalization? – See more at: https://www.emarketer.com/Article/What-Tech-Tools-Do-Marketers-Use-Personalization/1014447?ecid=NL1015