All multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. Some are having a more difficult time than others due to the cross-border nature of their work.

As a company that is international in scope, we at Allard PPC understand our responsibility to our clients and to the countries where we do business to remain in compliance for such rules.

Learn more here: Many Companies Feel Unprepared for GDPR and All that It Requires

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