More than even their Baby Boomer parents or grandparents, Millennials see travel as an integral part of living a great life. It’s why they account for 50 percent of shoppers in the travel retail market. And unlike their forbearers, these explorers take on the challenge of planning their trips themselves, finding just the right adventure to suit whatever it is their feeling at the moment.
And just as the travel industry is taking heed of these preferences that set millennials apart, so too should marketers in general.
Learn more: MILLENNIAL TRAVELERS TAKE OFF TO SHOP