The debate may rage over the politics of corporations and whether they are “people,” but increasingly savvy business owners understand that many consumers “vote” with their wallets when it comes to choosing which brand they back. More and more, consumers are looking for companies that are good corporate citizens and want to put their money with those businesses.
Consumers are measuring the relationships a company has with its environment, communities, employees, etc. and voting with their dollars.
At Allard PPC, we’ve long considered our role in the community as one that goes beyond the services we provide to our clients and includes the good we can do.
Learn more about the more toward more responsible corporate citizenship here: UNCOMMON SENSE: THE COMING-OF-AGE OF CORPORATE CITIZENSHIP—A PRACTICAL PERSPECTIVE