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#AllardPPCquickHits — eMarketer: Video Ad Spending on Social Platforms Is Rising Fast

Written by on May 25th, 2016 // Filed under QuickHits Blog

Marketers move from experimentation to full rollout

208917Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in a new eMarketer report, “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV.” READ MORE