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#AllardPPCquickHits — eMarketer: B2B Firms Turn to Marketing Technology to Court Buyers

Written by on June 6th, 2016 // Filed under QuickHits Blog

211056Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. According to research from B2B content platform Kapost, mid- and senior-level marketers from a wide variety of B2B firms increasingly rely on marketing technology to fulfill a variety of needs. Read More