3d smart phone and graph, online business conceptAccording to ratings giant Nielsen, consumers more and more are seeing their smart devices as an avenue to greater freedom.

“Among global respondents, 74 percent say they appreciate the freedom of being connected anywhere, anytime, and 70 percent strongly or somewhat agree that their mobile device has made their life better,” Nielsen says.

Learn how marketers are adapting to and benefiting from this quickening shift in the way consumers operate here: DEVICE AND CONQUER: GLOBAL CONSUMERS LET THEIR FINGERS DO THE SHOPPING.

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