More consumers are spending most of their time on devices using apps rather than browsing, and this should be a sign to marketers to pay close attention.

They’ll want to focus their investments on where consumers’ eyes are.

Users are concentrating their app time in five so called “core” activities: listening to digital audio, social networking, gaming, video viewing and messaging.

Learn more about this here:
App time will make up nearly 20% of total media time this year.

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