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A Real Marketing Strategy is More than Just a Website

Written by on August 17th, 2015 // Filed under QuickHits Blog

If You Rely On Just a Website, You’ll Be Disappointed With Results

Tools for Marketing. 3D rendered Illustration. Red environment.At Allard PPC, we’re all about empowering our clients to take on marketing for their businesses to the full extent that they desire. If they want just a website from us, we’ll happily provide that — but it will always come with a caveat that having just a website will more than likely lead to a failed marketing plan.

A website is certainly a key component to most, if not all, marketing strategies. It is a sort of marketing HQ, a place where potential clients can come to get a feel for what your business is all about, from the products and services it offers to the philosophy behind how it operates.

But just as an army can’t be effective having only a headquarters, neither can a marketing strategy likely be effective without the reach of social media, promotional products, email marketing, direct mail marketing, online and even print advertising and other tools to drive potential clients to that website.

You might not want to use every tool available to you, but you’ll want to use some to extend your reach, that’s for certain. So we often counsel clients to either learn how to use these tools — and we’ll be happy to teach you if that’s the case — or find a reliable partner you can trust to carry out your marketing plan for you.

That’s where we come in.

We like to think of it as having your back. If you want to carry out a marketing plan, we’ll help you strategize, even help you lay the groundwork, and then off you go. If you’d rather put your full attention on your business and leave the marketing to people who do it full time, then we can step in to the degree you are comfortable.

Let us show you how our team of marketing experts can become your team of marketing experts, allowing you to focus on your business.

At Allard PPC, we take seriously the role of trusted partner with your business. We consult on emerging best practices in web marketing to keep you on a proactive footing and have your back if you ever need us.