VRA Group - Promotional Products Division

Promotional Products, Incentives and Ad Specialties

Just how effective is a Promotional Product as a marketing tool? VERY, IF you want to stand out from the crowd. How?

1. First ensure there is a methodology and process to analyze the response to the campaign or program in place.
2. How? Calls-to-action - Analytics for Landing pages -Website - Phone and Text. With some of these elements in place your campaign and particularly future ones will be more effective, cost less and your audience will appreciate the message being more tailored to them instead of being drowned in a sea of advertising messages. Its a formidable marketing tool.
3. How expensive are promotional products? They have one of the least expensive CPI cost per impression ratios in the advertising world. For instance a calendar has an average of 9.6 views per day! And the product if carefully selected it can be retained for extended periods...think recycled shopping bags for example.