Disruptive Overload; it's unsustainable
It's epidemic and unsustainable; a recent phenomenon which seems to particularly afflict Entrepreneurs, internet marketing specialists (there's just so many changes) and corporate world in general — it's getting a great deal of attention for remedial solutions – "Disruptive Overload".
Simplify and Focus? — With the plethora of new social marketing tools and Change Velocity of technology, it's becoming ever more important to have a system(s) in place to avoid the ongoing distractions that come with the territory, but allow the time to effectively "Focus" on the job at hand, which interestingly increases productivity, bonus!
One of the first methods we've recently implemented is having a total lock-down to work on a project or program for at least 60 minutes ; have email "pull' at an hourly interval, then social channel feeds viewed at the end of that period too — It works, particularly on collaberative efforts.
Time of day is important and I personally feel like a "Gofer" coming up for air after an hour.
It definetly gives you the time to totally concentrate without Distraction and allows working at peak performance. The project is completed faster too.
There's some pretty interesting statistics and research why this would be so effective; it takes 45 minutes to get back to 100% concentration. That's why ongoing distractions have such a negative effect, being overwhelmed is one of them for us multi-multi-taskers.
Time for a "Not-to-do" list?
- Collaborate: Stop being a lone ranger and collaborate more. Time to Outsource some of that work load.
- Focus: Stop answering the phone, responding to e-mails and checking those social channels if you are in the middle of working on something else.
- Minimize the multitasking; you're sabotaging yourself and your productivity
Now let me grab that call; that tweet, that text.