C Generation tips for engagement – “I share, and therefore I am”
As C Gens' digital-natives' enter the work-force and progressively expand their corporate footprint; many industries will go through a facelift and will most likely change more in the next five years than in the previous 20. There are many implications – see the Rise of Generation C, Implications for the World of 2020.
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Traditional business models that are not investing in the right type of technology and developing more integrated marketing leveraging social platforms and those that have a status quo business strategy – will almost certainly lose market share at an increasing rate.
As in most industries, you will be in one of two camps: you either acknowledge the change or you think business will stay status quo and these younger generations will fall in line (good-luck). If you believe the technology-enabled generation will require a different strategy, follow some of these tips for succeeding in a Generation C world:
1. Don't fight the change. Embrace this shift, the better you will be positioned to thrive.
2. In five years, with your current strategy, will you and your business be better off or worse?
3. Make the investment. Either through hard cash or strategic partnerships, find a technology investment that you're confident will give you a competitive advantage
How then do we connect with our "C Geners'" and what makes them tick? Nielsen's blog could well have some of the answers: The Connected Collective (not to be confused with Star Treks "The Borg") described the main points and provided several tips for content creation and social marketing.
Five Tips For Creating Content For Generation C:
- Keep it relevant, useful and entertaining
- Enhance social status within tribes
- Ask for a reaction and have a fun social interface
- Connect Gen C members with each other, not just with a brand
- Enable Gen C to participate in, play with or produce themselves and pass -on
Which leads us to the next revolution "Mobile Marketing"...