Social Marketing new influentials--- "C" Gen
Following up on a tweet yesterday on the rise of C Gen in social marketing; there have been only a few times in history when entire generations followed a different path than their predecessors in business. A number of approaches to business and sales strategies have remained consistent over long periods of time, but right now it's one of those rare moments.
Moore's law says that technology performance doubles every 18 months and the expedential increase we are now seeing is being referred to as "change velocity'; this evolution is shifting business strategies to the extent that the younger generation does business very differently than older generations. PR and marketing methods employing new inbound strategies; inclusive of analytics, are rapidly rising to the fore.
Whether you are buying a new car, buying promotional products or communicating with your friends, you're certainly doing it differently now than you did 20 years ago.
a February article in Strategy+Business suggests the a typical C Gener' circa 2020 would be like to have the following characteristics: Colin is a 20-year-old computer science student living in London with two other students in the year 2020. He enjoys backpacking, sports, music, and gaming. He has a primary digital device (PDD) that keeps him connected 24 hours a day — at home, in transit, at school. He uses it to download and record music, video, and other content, and to keep in touch with his family, friends, and an ever-widening circle of acquaintances. His apartment is equipped with the latest wireless home technology, giving him super-fast download speeds of up to 100 Mbps.
They're connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries, and 10 percent of the rest of the world — and by then, they will constitute the largest single cohort of consumers worldwide.
to be continued