Allard PPC • BeSpoke Blog

2012 Social Media Marketing Agency trends of change

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As Social Marketing and Philanthropic Marketing continues to grow at an ever increasing rate, a new degree of accountability for companies shows "that success in business in the end is more about being aligned with consumer culture than just being aware of 'new' techniques and technologies" according to a new report by TrendWatching called "Flawsome".

Image by Russ Frushtick

It goes on to say "Brands that are honest about their flaws, that show some empathy, generosity, humility, flexibility, maturity, humor and dare we say it, some character and humanity".

There's a good number of companies that have a long history of "doing the right thing" but have never expected much in the way of recognition either. These will be the companies that potentially will reap the most benefit from their actions in 2012 onwards as communities and the public at large learn of their charitable sponsorship, donations and volunteerism via Social Media.